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The true cost of a young cancer diagnosis

One of the biggest players in this sector is Color Health, a virtual clinic that offers end-to-end cancer care. The goal is to detect cancer sooner and coordinate treatment more efficiently, saving money for employers and time for patients.

Color's success is proof that the situation has become "untenable" for employers, says Othman Laraki, Color's CEO and cofounder, who was previously a product lead at Twitter and Google. Its partners include United Airlines, Red Bull, and toymaker Hasbro, and the company has seen a fivefold increase in patients this year. "I think it really does start with managing cancers early and proactively," Laraki says.